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Hot Wheels(R) Hits the Ignition by Launching First-Ever Line of Radio-Controlled Vehicles; New Hot Wheels(R) R/Cs Mirror Today's Hottest Cars.


EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- It's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to take control! Mattel(R) today announced the launch of the Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (R) R/C R/C Radio Control
R/C Reinforced Concrete
R/C Rate of Climb
, featuring three lines of adrenaline-filled, radio-controlled vehicles for 2006. This marks the first time ever in the mega-brand's 38-year history that it will infuse inĀ·fuse
v.
1. To steep or soak without boiling in order to extract soluble elements or active principles.

2. To introduce a solution into the body through a vein for therapeutic purposes.
 the radio control category with multiple lines of vehicles.

Known for its creation of authentic die-cast cars, the iconic Hot Wheels(R) brand delivers to the R/C market the same attention to detail, power and performance found in its die-cast cousins. From the car-crushing trucks of Monster Jam(R) to the stylin' wheels of the urban highway, these vehicles are hitting the streets now to meet a wide range of interests. Hot Wheels(R) R/C spotlights powerful multi-terrain action, trend-setting sweet rides, and traditional cars and trucks from top automotive manufacturers.

"Hot Wheels R/C is as close as you can get to driving without needing a license," said Geoff Walker, vice president, marketing, Wheels. "With Hot Wheels R/C, you can race your friends through dirt banks, or have your slick rides compete against each other with vehicles that combine the performance of hobby-grade products for a price that won't break the bank."

Straight from the showroom floor, many of today's hottest cars are faithfully replicated in the Hot Wheels(R) R/C product lines, giving car and toy fans the look and feel of getting "behind the wheel" of many of the models they crave. These miniature machines capture the lifestyle and personality of today's car culture, including detailed interiors, realistic paint schemes, and custom wheels and rims.

Product Lines

The Hot Wheels(R) Pro Power Series packs in the adrenaline with entry-level, hobby-grade vehicles rarely seen on traditional retail toy shelves. First in the series is the Hot Wheels(R) Fury FTX (Fault Tolerant UNIX) Stratus Computer's version of Unix System V for its XA/R fault tolerant computer systems. See also FTTx.

(operating system) FTX - Stratus' Unix operating system.
, a multi-terrain buggy that runs in excess of 250 mph (scale speed)/14 mph (actual speed). A digital controller with multiple-frequency output allows for up to six Fury FTXs to race head to head. Other vehicles in the series include Drift Kings, bringing the rubber burning excitement of the Tokyo drift circuit to fan's driveways, and the Flashfire, an off-road buggy that's absolutely "off the scale" with four-wheel drive, multi-terrain knobby tires, a drive unit with a differential for traction, front and rear oil-filled suspension. The suggested pricing for the Pro Power vehicles ranges from $39.99 to $79.99.

Hot Wheels(R) classic vehicles mirror many of the popular cars on the streets such as the Ford(R) SVT SVT supraventricular tachycardia.

SVT
abbr.
supraventricular tachycardia


SVT Supraventricular tachycardia, see there
 Lightning, Chevy(R) Colorado(TM), Jeep(R) Gladiator gladiator

(Latin; swordsman)

Professional combatant in ancient Rome who engaged in fights to the death as sport. Gladiators originally performed at Etruscan funerals, the intent being to give the dead man armed attendants in the next world.
(R), Chevy(R) Avalanche, Chevy(R) Corvette corvette, small warship, classed between a frigate and a sloop-of-war. Corvettes usually were flush-decked and carried fewer than 28 guns. They were widely employed in escorting convoys and attacking merchant ships during the great naval wars of the late 18th and (R), BMW M6 and the Ford Mustang GT Concept, as well as fan favorites like the Monster Jam(R) trucks. The suggested pricing for the classic R/C vehicles ranges from $14.99 to $24.99.

Lastly, the Hot Wheels(R) custom vehicles feature the freshest rides in town. The Hot Wheels(R) Pimp My Ride Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it, as well as customizing it. The original American version is hosted by rapper Xzibit.  assortment feature some of the hottest "blinged" out cars from MTV's hit show, while the Hot Wheels(R) Dropstars(R) assortment, which comes in 1:16- and 1:12-scale, takes customization to a new level. The suggested pricing for the custom vehicles ranges from $24.99 to $59.99.

About Mattel

Mattel, Inc., (NYSE NYSE

See: New York Stock Exchange
:MAT)(www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands, including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

HOT WHEELS and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 7, 2006
Words:684
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